
Built on design.
A quiet parent to ventures across studio, software and space — each one built the same way: carefully, and design-first.
Roughton is a holding group with a designer’s temperament. We start companies, back founders and shape rooms — but the through-line is always the same: design as the first decision, not the last. Fewer things, made properly.
Four concerns, one temperament
01 — EthosPlace, property, and the potential of a room.
Hospitality design — every great room starts here.
Identity, and the tools that serve them.
Software, built quietly and precisely.
Six ventures.
One group.


Vade
The sourcing library every interior studio wishes it kept. Save any vendor or product URL; find it later by colour, category or instinct.

Foldout
Six live widgets for restaurant and venue websites. One edit in the dashboard; correct on every page within a minute.

Vinting
AI listing generator for Vinted, eBay and Gumtree. Photos in, complete listings out — titles, descriptions and prices from live UK market data.

Thermomaker
Any recipe, Thermomix-ready. Paste a link, snap a photo or drop a PDF — rebuilt as Guided Cooking steps and pushed to your Cookidoo account.

Astrocanvas
A visual editor for Astro websites that writes back to source. Click any text, edit in place, and the change lands in your real .astro file.
How we operate
03 — ApproachWe keep the group small on purpose. Every venture is designed, shipped and looked after by the same hands — so taste, tooling and standards carry across all of it.
The look, the words and the logic are decided together, at the start — never bolted on at the end.
We build our own software so the studio moves faster and clients get tools nobody else has.
Fewer projects, fewer features, fewer words. What's left is what mattered.
Rooms, brands and products built to still look right in ten years.